On September 18, 2007 Britney Spears released “Gimme More” from her 2007 album “Blackout.”
The uptempo dance-pop song received both critical and commercial success. It received praised for bringing back Spears to the uptempo pop genre that she was known for following a string of unfortunate incidents that resulted in negative press. Furthermore, the song peaked at number three on the Billboard Hot 100 chart, becoming Spears’ fifth top ten hit. Arguably, the highlight of the song is found in the intro in which Spears declares “It’s Britney Bitch!” The phrase itself has become a pop culture reference.
Music video for “Gimme More”:
To promote the song, Spears performed at the 2007 MTV Video Music Awards. Her performance was met negatively by fans and critics alike, critiquing Spears’ dancing, as well as out of sync lip syncing. See: On September 9 Britney Spears performed her infamous “Gimme More” performance at the 2007 MTV VMAs