On September 9, 2007 Britney Spears performed her ill-fated performance of “Gimme More” at the 2007 MTV Video Music Awards.
The performance, which was meant to be seen as Spears’ comeback performance, was negatively critique by both fans and critics. Many commented that Spears looked disoriented while on stage, forgetting the lyrics and dance moves to her song, as well as not properly lip-syncing along to the background track. The bewilderment was also seen in the faces of those in attendance, with MTV depicting the reactions of Rihanna, 50 Cent, and Sean “P. Diddy” Combs. Furthermore, Spears was criticized for her outfit, a two-piece black, jewel-encrusted bikini that seemed to not flatter her body at the time. Her performance has been labeled by critics and fans alike as one of the worst performances of VMA history.
Britney Spears performing “Gimme More” at the 2007 MTV Video Music Awards:
The performance furthered cemented itself into pop culture when YouTube celebrity / personality Chris Crocker uploaded his now infamous “Leave Britney Alone!” video as a response to the the unfair criticism he felt Spears was facing. Even though the performance was negatively received, the song has become one of Spears’ biggest hits, with the opening line, “It’s Britney Bitch” becoming a pop culture catch phrase.